Studio Coconcept

Our Story

Studio CoConcepts is where thoughtful design meets strategic vision. Founded by Sharmistha and Nalini, Studio CoConcepts brings together decades of combined expertise in textile design, product development, and brand strategy to create thoughtfully crafted, market-ready collections.

Sharmistha, a NIFT postgraduate with over 20 years of industry experience, began her career as an accessories designer and went on to lead design and sourcing initiatives for a major global sourcing company. Having collaborated with international retailers, she has honed a deep understanding of global trends, consumer behavior, and cost-effective product development. Her love for travel, art, and interior styling fuels her ability to create timeless, trend- forward design concepts.

Nalini, also a NIFT graduate, is a seasoned design professional with 14 years of experience in textile design and sourcing. She has developed distinctive, high-quality collections for renowned global brands. Her strength lies in her mastery of patterns, materials, and surface textures, complemented by a strong market sensibility that ensures every design aligns with audience expectations while elevating brand identity.

Together, we craft Designs that seamlessly blend artistry and functionality, helping brands stand out in a competitive market. Let’s create something extraordinary!

Our Portfolio

Nordic Nest

The timeless charm of Scandinavian design is all about embracing simplicity and functionality. Earthy tones and natural materials come together to evoke a sense of warmth and tranquility, while minimalist silhouettes add a touch of sophistication

MIDSUMMER MEADOWS

A harmonious blend of soft pastels and rich jewel tones that echo the colors of early spring. This thoughtfully curated range captures the delicate beauty of blooming gardens and sun-drenched meadows through intricate floral prints and exquisite embroidery.

COASTAL CHIC

Inspired by the serene beauty of the shoreline, Coastal chic captures the essence of life by the sea. This collection brings together a calming palette of sea blues, sandy beiges, aqua tones, deep ocean hues, and sunlit ambers

Our Process

Market Analysis

We transform market analysis into actionable product direction. By tracking trends, analyzing competitors, and benchmarking key categories, we identify opportunities that directly inform product development

Product road map

We build product strategies that connect business goals with consumer needs. From defining seasonal direction to outlining category growth plans, we create roadmaps that inspire design while delivering commercial results

Future color, Finish & Material

We study the colors, materials, textures, and techniques that will shape upcoming seasons. We provide directional palettes and material recommendations that keep collections future-focused

Sustainability

We develop actionable sustainability strategies tailored to your product and brand. From responsible materials to circular design frameworks, we help teams make environmentally conscious choices without compromising creativity

Price Strategies

Our price-intelligence service gives clients a clear view of market positioning. By analysing competitor pricing, perceived value, and margin opportunities, we support smarter pricing decisions that strengthen both accessibility and profitability

Data Led Assortment Design

We combine creative expertise with data-driven insights to build balanced, commercially strong assortments. Using performance analytics and forecasting tools, we ensure every range is curated for demand, differentiation, and profitability

Technical support

From concept to production, we deliver the technical assets needed to bring products to life. Our team creates detailed CADs, 3D renderings, and fully layered Adobe/PSD files tailored for manufacturing

Customer Insights

We decode consumer behaviour and desires to help brands design with intention. Through qualitative and quantitative research, we identify emerging attitudes, unmet needs, and lifestyle shifts that inform stronger, more relevant products

Testimonials

Nalini is the best of the best. Her timely, concise, clear communication is best in class. She always had the best interest of both Sur La Table and our customer at the forefront of any discussions. I always had confidence Nalini could help us navigate through complex situations with our factories and vendors. Her creative problem solving and attention to detail made sure no stone got left unturned. I only with that I could work with Nalini again!

I worked with Nalini when I was VP of Merchandising at Pier 1. Nalini was a senior merchandiser with Li & Fung, specializing in textiles. She was simply pleasure to work with and was devoted to amazing customer service, working hard behind the scenes with vendors to adopt new strategies and adjust aesthetics to better suit our customer's changing needs. I developed a great working relationship with Nalini and only wish we had more time to work together!

I had the pleasure of working with Nalini Goel, she is an exceptional team player with a true go-getter attitude that inspires everyone around her. Her quick learning ability allows her to adapt to new challenges seamlessly, and she tackles every project with enthusiasm and commitment. Beyond her skills and hard work, Nalini has a cheerful personality that brings positivity to the team and makes collaboration enjoyable. She’s a joy to work with and truly adds value to any team she’s part of.

Sharmistha has a keen sense of aesthetic with an attention to detail that helps translate design into production. Having her in my team was a huge asset. Her ability to understand client requirements and curate product as per the fashion mood board was exemplary.

Sharmistha is a strategic thinker with the ability to collaborate effectively with global, regional, and local stakeholders. She possesses excellent analytical, influencing, and negotiation skills. As a strong project management leader, she is agile and collaborative, capable of thriving in a demanding commercial environment.

I had the pleasure of working with Sharmistha during my time as Sourcing Director at Garnet Hill, where she proved to be an exceptional strategic and execution-focused partner. She brings a deep understanding of the full product lifecycle, from design and development through sourcing, paired with strong business insight, attention to detail, and a highly collaborative approach. Sharmistha understands brand strategy, navigates complex stakeholder relationships with ease, and is a thoughtful, effective negotiator who translates creative vision into successful outcomes.